Monetisation! We provide new and innovative solutions to monetise our customers’ online services. We aim do develop revenue solutions that set our client on a path of sustainable income growth, through developing their consumers habits and online behavior and gearing them to accept to pay.
Interaction! We significantly increase brands’ ability to drive their customers to emotionally invest in their products. We help captivate online customers by increasing their immediate emotional response from consuming site content through very specialised and innovate online marketing solutions.
Want to keep consumers in your publication domain? Use Kaptivate® to keep them interested in interacting and contribuiting in your publication.
As consumers get awarded points whenever they interact or contribute, they’ll get hooked to your publication. Consumers will see their loyalty compensated and they’ll learn to love your content. As they spend more and more time in your publication realm, they get used to it.
Kaptivate® not only keeps your consumers with your publication, but your partners will also benefit from your publication. You’ll promote their products and award them to your consumers. Brands (partners) will see their names showing up a lot and discussed by consumers, while consumers get satisfied by changing their points for brands items.
Keep Your Consumers Engaged
Brands Assure Costumers' Rewards
Mobile APP Shows Costumers' Status
Interest and Social Networks Integration
Brand's and Consumer's Analytics
Consumer Profiling on Interests and Brands
Integrate Kaptivate® framework in your publication or publication group and benefit from a series of unique business features.
Bring more readers to your publication and keep them there.
Track consumers tastes and actions in your publication.
Points and rewards are managed by the framework.
Show brands the ROI on their rewards to consumers, show brand awareness for a fraction of the cost.
Using pre-defined JScript templates, integrate Kaptivate® seamlessly in your publication
Consumers will tell other consumers about your unique offer.
LifeGuide® features innovative unique services on top of the typical going out guide.
On LifeGuide®, users look for places to go and shows to watch or what to eat, but invite their friends also. The built-in invitation system uses social network mechanisms to help users invite their friends for a night out. The users discuss and post alternatives until everyone is invited and pleased with the night’s arrangement.
The invitation system shows a timeline of posts and suggestions from friends where everyone can see how the arrangement got to be settled. Everyone gets automatically notified by email on every change and every post. Inviting friends is easy and fun.
The guide has unlimited sections and specific templates for every type of event (Restaurant, Movie, Show, etc.).
Show events in an appealing design
Invitations suggest to users interesting combinations.
System, helps users arrange going out plans with friends.
Is projected by themes that convey night dates, afternoon walks and provide weather forecasts.
Every aspect of the guide is designed to deliver immediate useful service
By inviting friends, users are promoting viral dissemination of the publication.
NEXTWAY® offers an innovative service for online publication support and day-by-day evolution based on attractive design, emotional response and technical skills, all with the aim of helping to monetise the online service.
We focus on the publications
Key Performace indicators
We focus on the publications’ goals: monetisation, competition, unique visitors and page views. Working together with editorial criteria we continuously try to find the next edge for our clients.
In conjunction with the laboratory, publications reach new performance levels constantly. NEXTWAY® helps publications build solutions and products that are never built due to budget constraints and lack of the right technical team. The Laboratory reduces risks while delivering state-of-the-art products. The products you wanted but never got the guts to create.
Today’s publications run in several formats. Nextway® is specialised in delivering any publication in these formats.
Web: Is the mandatory cross-browser publication format.
Smartphone: Format is two-fold: Native and Web.
Tablet: Be it iPad or Android, is delivered as a clone of the paper publication, native or web app.
Facebook: Includes auto-posting and Facebook apps.
Metro: Is a new format coming with Microsoft Windows 8.
Email: Represents the typical newsletter format.
Incremental Social Networks Presence Ravishing Fans Collection
Nextway® provides services for different types of publications.
Magazines: Are typical paper magazines that are brought to the digital media.
Newspapers: With or without paper counterparts in the digital media.
Corporate: Mandatory or promotional magazines produce best results digitally
Catalogs: Promote retailer catalogs and create dynamic sales with digital publishing
Directory: Provide digital formats (iPhone, iPad) for directories
To achieve results, Nextway® sets goals based on indicators.
Visits: are controlled to create loyalty to your publication.
SEO: Show publication contents on search engine top queries
Fans: Increase systematically the publication’s ravishing fans
Social: Networks integration is a top priority and continually improved goal
Performance: Great publications load fast and are low on bandwidth
Publications KPI Maximization (Visits, Pageviews,…)
Search Engine, Bandwidth and Download Optimization
The Laboratory is a partnership opportunity to create products toghether with NEXTWAY® Technologies, combining the best of NEXTWAY® (Design, Emotion, Technical Skills) and the best of your Company (Business Awareness).
We offer to create the innovative products you never had the resources or risk profile to develop.
NEXTWAY® lowers the budget to a bare minimum and helps your company transform ideas into state-of-the-art never seen before products.
NEXTWAY® shares the risk with you for the joint opportunity to create a new solution now that can be explored afterwards by both parties.
We have the right people to create the most innovative solutions.
We share the costs with you and we find the lowest cost solution.
You get a solution you can exploit and we get a new product we can exploit.
We invented Hangout® to improve consumers’ interaction within “going-out” / “guide” publications.